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Web design and SEO tips for newcomers

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Find Your Keywords!

Keywords – The words people use to find your site. Choosing the right keywords and keeping them in line with them is crucial to the success of your site in search engines.

There are many tools on the market to help you make the right keyword decisions. Tools such as Wordtracker will highlight keyword opportunities. We are looking for prospective traffic delivery methods for popular keywords, but other competitors have lower competition scores. This score can be called KEI.

KEI or Keyword Effectiveness Index is a measure of performance. KEI is the ratio of business to competitiveness. The lower the KEI value, the harder the search engine results page results.

As a general rule, you should avoid using keywords with a KEI of less than 0.1 because doing so is difficult and you may waste your energy.

Searching longer, sometimes containing 3 keyword phrases, the high traffic rate of these keyword phrases is that they are often easier to locate and provide better, more qualified traffic. Try to avoid extensive, non-specific terms.

Competitor to this keyword?

Find out how many backlinks your competitor's site has – there are many links to choose from, just search for backlinks. They will give different results, but they won't be distracted by this. Just find a tool and use it in all situations. This will ensure that the results you get are at least relative.

No1 Competitor HTML

Look carefully at the keywords for the first two or three websites HTML. What did they do that you can improve? Usually pays close attention to three different websites, and you can use the best method for your website. Make sure the title, title, and other tags contain your keywords – remember to be consistent as described earlier.

Improving your HTML

aims to write effective HTML code. Search engine robots like clear code, and effective websites often guarantee that all your websites will be crawled. Always spend time writing original content – avoid copy/paste syndrome that plagues many websites. Search engines thrive on original content and make sure they notice your content.

The search engine is always looking for duplicate content. If it thinks that your site is not original, it will choose not to display your web page.

Some HTML tips on search engine optimization:

Description tag – Take steps to write appropriate description tags for each page of your site. Google will display this content on its results page, and the description written here should allow more searchers to actually click on your link and become a visitor.

Title tag – This is probably the most important piece of HTML. Always include keywords here and write an accurate keyword-rich title tag for each page of your site.

Keyword tags – It is a good idea to put related keyword lists in this tag, but do not overdo it, and do not include any keywords that are not relevant to your page.

Keep your code clean, use DIV where possible without using tables because it has many benefits, it means that the ratio of content to code is greater. Try using keywords in the title tag through the page.

Take the time to write the original copy using the selected keyword. Write text for people to read instead of writing for search engines. Keywords that overuse (or send spam) will always be against you.

Try to place good text content near the top of the code as much as possible. You can use CSS positioning to solve this problem.

Navigation – Use absolute text links with keywords instead of related links whenever possible.

Links to the domain name itself when linked back to the home page instead of /index.html. Then the search engine will find the content in one place instead of trying to index two URLs – this is a very common mistake.

To target multiple keywords, create multiple pages using the method described above. You can't expect a page to do anything.

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