There is a vast amount of knowledge available when it comes to affiliate marketing. Therefore, you want to stay ahead of the game by continuously expanding your knowledge in the subject. This article is here to help you with some tips that you can use and apply to an affiliate marketing plan.
Signing on with a pay-per-sale affiliate marketing plan is risky but it can pay off. When you have a PPS affiliate, you will only be paid if advertising on your site induces a visitor to make a purchase from the advertiser. This is a rare occurrence. When it does happen, though, the payout can be considerable, possibly even a commission on the product sold.
Consider weekly or monthly prizes. Visitors will keep coming back to your site to see what the prize is. Don’t forget to keep their interest by providing relevant information that they want to learn about. This is also a good way to get sign-ups to your newsletter; tell them you will notify them about the prize through e-mail.
To be paid fairly, check if the affiliate marketing program you joined keeps their statistics up to date. Good statistics should tell you how many people visited the website, how many of them bought something and how many of these sales you are responsible for. If the numbers do not seem right, perhaps the program is hiding information from you.
Affiliate programs that offer front and back-end offers are worth a second look. Back-end offers can net you money for years to come depending on the life cycle of the product. Affiliates offering back-end money are harder to find, but they are worth the work. Receiving multiple commissions from one customer will keep the money flowing.
Affiliate marketing can be an extremely lucrative industry, and a big key to maximizing your chances of financial success is to know your target audience. Customize your affiliate ads to best fit your market’s demographics – do lots of mothers visit your site regularly? Then put up ads for diapers or children’s books or other things that will be of most interest to this demographic.
Offering gifts on your affiliate website is a way of attracting visitors. The gifts should be related to the merchant’s product line. You may want to offer low cost accessories subsidized by the merchant and invite the customer to purchase the main product from your retailer. You can even urge your visitors to buy the merchant’s products by offering the gift after a certain number of purchases.
Use a redirect so that you can hide your affiliate link. Some customers will just take the domain name and remove the affiliate portion of the link in the hopes that they will get better pricing by “ordering direct”. Using a redirect will force customers to actually use your link saving you your commissions.
Look for vendors offering high commissions for their products. Digital items tend to have much higher commissions than physical. Your goal should be at least a 40-50% commission on items that are digital downloads. If you are working with physical products, check into competitors to see if the commission rate being offered is in line with similar products.
A good affiliate marketing tip is to offer your customers a ticket to an event when they purchase your product. You can offer them a ticket to a sports event or even a music event. The important thing is to let your customers know that you appreciate their business.
Before you join, ask your affiliate program if you get credit for offline sales. If you tell your PTA about the company you’re affiliated with, will you get commission for any phone sales you refer? What if you hand out catalogs in local waiting rooms? Off-site marketing can be extremely lucrative, but not if you don’t earn a commission for it!
Partner with an affiliate program which has products your audience will be interested in. It sounds like common sense, but you should do your research before you sign up to any program. Run a survey on your website (you can even offer a prize to a random survey participant to increase submissions), asking which types of items your visitors purchase online, then use that information to find the affiliate program that is right for you.
It is important, when dealing with affiliate marketing, to understand your demographic. You should choose affiliates that sell products that are appealing to the demographic of people that visit your page. It makes no sense to advertise products for older people when your demographic is younger. Matching demographic to products is a great way to increase clicks.
So go ahead and apply all of the tips that fit into your plan. You want to be as successful as you can, so there’s never any shame in looking for pointers. With the tips you just learned you should be able to apply that knowledge to potentially increase your success in various areas in affiliate marketing.