Facebook is to marketing what space was to man – a vast frontier which is dangerous, yet lucrative. There are untapped resources in both places, virtual and astronomical. To be able to take advantage of marketing on Facebook, you have to know what it takes to find success, and this article explains it all.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
Post on other people’s Facebook pages. When you do so, you can get some good attention on your brand. You’ll want to make sure that the attention you get is the type that you want. Post to other Facebook pages when you have something worthwhile to say. Do not engage in spamming of any sort.
Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.
When using Facebook to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don’t neglect to describe your photos, you will be missing out on key SEO and search capabilities.
Consider investing in Facebook Ads. You can pay a fee to have a certain number of targeted Facebook users see your ad. This is an excellent way to get more subscribers for your page. You will get better results if you offer a discount to the new subscribers or organize a giveaway.
Facebook is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Creating content for Facebook can be tedious and frustrating. If you have a Facebook business page, you need to post new content every single day to engage your audience. Can you afford this type of time commitment? If not, use targeted ads instead to bring your message to your target audience.
Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.
Never, ever buy Facebook fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here.
You should consider hiring someone to handle your Facebook marketing strategy. Facebook has become very competitive recently due to its high rate of use, and because of this it can be hard for an amateur to create a quality page that can stand out. If you do not feel comfortable on Facebook this is probably your best bet.
Cross-promote your Facebook page among the other social media sites in which you are active. Social media is much more than just Facebook, so make sure those on other networks are aware of your presence on the other social media networks. They may not realize that there’s a big conversation going on where they can get more involved!
Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don’t link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.
With all of these tips in mind, prepare to begin your Facebook campaign planning process. Sit down and get to work creating goals, figuring out your target audience and deciding why you’re doing what you want to do. Once you have the answers, you’ll be ready to reach for success.