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Sustainable Fashion – Multiple Conflicts

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In many ways, the words sustainable development and fashion do not really sit together. I have heard that sustainable fashion is both contradictory and contradictory, and sometimes it is true. Is it really possible for the fashion industry to become sustainable?

Part of the problem with the term sustainable fashion is that "fashion" is often used to describe changing trends, even associated with "fast fashion," which is used to describe low-cost or affordable clothing that can Respond quickly to the latest trends, and this trend is usually worn only once or twice before being discarded. The moral and environmental impact of this type of apparel is widely recognized, valuable resources are wasted, and staff in the supply chain are abused to ensure rapid production of low-cost clothing. Although the word fashion has many negative connotations, if you think of it as a general term used to describe clothing, then there can be almost sustainable fashion, although perhaps not entirely because any garment manufacturing will have some Smaller, it will also affect the environment.

Even if there is confusion in the product name, most shoppers will not worry about sustainable fashion, but tend to stick to the known fashion brands, although they often operate in unsustainable and unethical ways. But the contradiction of the name "sustainable fashion" is just the beginning. There are many other contradictions and a lot of confusion.

Take vegan fashion as an example. Vegans are generally considered to be ethical and sustainable lifestyles that not only reduce the suffering of farming systems to animals, but also reduce the carbon footprint and pollution caused by farming. Therefore, some people think that vegetarian fashion is not necessarily the most ethical and sustainable choice, which may be shocking. Vegan shoes may not use any animal products, but this does not mean that they are producing or using sustainable materials in an ethical factory. In fact, replacing leather with synthetic materials often destroys the environment in its own way. If you want to ensure that your vegan shoes or handbags are fully ethical and sustainable, then you need to look for a brand that focuses on all these issues.

Next, the list of contradictions and confusion surrounding sustainable fashion is the concept of morality. Many ethnic fashion brands support all kinds of good things around the world and empower people to create sustainable livelihoods. However, to support these great reasons, it does involve the purchase of clothes, and sometimes it even does not require clothes made from sustainable fabrics. The more we buy, the more we help these great causes, but the more we consume. The collections marked as sustainable may be made of environmentally friendly fabrics, but this does not guarantee that they are manufactured in a racial manner. In this situation, the difficulty we face is deciding what is the most important economic and social or environmental environment. Ethical trends are often found in distant countries; this contrasts with locally produced fashion because the impact of its transportation on the environment is often perceived as more sustainable. Second-hand and vintage clothing once again provide a dilemma. Although they may be the most sustainable option, they have little effect on alleviating poverty around the world, although in this case, shopping in charity shops can reduce the impact on the environment. And support a valuable reason.

The theme of sustainable fashion is a complex issue, and the confusion surrounding it is sometimes used by brands to clean consumers by using the term “eco”. And "sustainable" describes clothing or collections that may be helped in some way but not in another way. In order to combat skepticism and distrust of sustainable fashion, there needs to be a clear and understandable label and a way to describe the product. The term sustainable fashion is usually sufficient to describe anything that is confused by consumers when used by smart marketers. The term "sustainable development" does not really motivate those who want to buy fashion.

However, there are many innovative fashion brands that are creating new ways of working in ethics and sustainability; they just need to communicate with customers in an easy and understandable way.

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