Search Engine Optimization (SEO) is an important part of any website. In this article, I will introduce several tips on how to conduct SEO on a WordPress-based website.
WordPress is an excellent platform for creating websites quickly and easily without having to be a GURU in HTML or CSS. With all the features of its built-in editor, search engine friendliness and free plugins, you can create a complete website in one day!
Here are some tips on how to optimize your WordPress site:
Domain name – Most people do not know how important it is to obtain the correct domain name. The correct domain name will include the major keywords you want to rank on search engines. For example, if your site is about dog training, use names such as DogTrainingForPuppies.com or DogTrainingSecrets.com. Make sure your primary key is part of the name. If possible, get as close to the front as possible.
Search Engine Optimization Plugin – There are two major plug-ins available for WordPress in the SEO field:
- Integrated Search Engine Optimization – This plug-in allows you to edit the title of your homepage as well as Meta description and meta keyword tags for a single page.
- Ultimate Noindex Nofollow – Certain pages on your site (such as contact us, privacy policies, terms and conditions, etc.) do not need to be indexed by search engines. You want search engines to focus on your main (money) pages instead of these unrated pages. With this plugin, you can specify which pages will have "nofollow" and "noindex" tags.
picture – If you use pictures on the website, please do not make mistakes of their common names, such as Pic1.jpg or Pic2.jpg. Picture meaningful names, use appropriate keywords. For example, names like dog-training-poodle.jpg or dog-training-jump.jpg will help search engines find out what your site is. Make sure you use keywords every time you get one!
Anchor Text and Backlinks – The more backlinks your site has, the more popular it is and the more search engines will like it. Backlinks are links that point to your site from external sources such as articles, other blogs, or websites. An important part of the backlink is the anchor text. For example, let us assume that you have the following sentence in an article:
For more information about puppy training, click here .
In this example, the "click here" link is your anchor text. The problem is that when search engines index this link, they mark it as "click here." not good. Let's rewrite the sentence and change the link:
For more information, select Puppy Training Tips…
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