If you are thinking about going into business, or you are already in it, then you should know that having a solid reputation is one of most important things to have in this world. Without the necessary skills to manage your reputation, you run the risk of losing everything that you worked so hard to attain. Don’t let your reputation go bad in the business world, and the tips below will help see to it that never happens.
Host contests to help bolster your reputation. This is especially important if you have received a bad review. A contest will create a lot of positive information about your company which can help increase your company’s exposure online. This technique will also help raise your page rank on Internet search engines.
Set realistic expectations with your customers. If you own a small business, let your customers know when you will respond to their questions. If you cannot answer every question immediately, place a banner saying that all questions will be answered within a certain amount of time, such as within 72 hours.
Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.
Have a portfolio of websites you can optimize with search engines. It will seem natural to try and make your business website the number one search listing for your business name, when used as a search query. However, do not stop there. Try to have ten of your business web pages become the top ten search results for your brand name. Block everyone else out.
Monitor social networks. According to Arnold Worldwide, a majority of consumers expect companies to respond to their inquiries and comments that they post in social media. Reply quickly and professionally. You will stand above those businesses that do not handle the situations in a timely fashion.
Write articles on other sites for a better online business reputation. This can help many people see you as a professional. End your articles with your name, company, and a link back to your website. Where you write will depend on the purpose of your business, your niche, and your target audience. Try to keep the content as relevant to these items as possible.
When you are responding to a negative comment or review about your company, make sure that you use a professional tone in a respectful way. Your goal is to win over people to your side. If you come across sounding disrespectful to the original poster, you may risk making the matter worse for your company.
Work towards transparency. You must handle customers directly and honestly, and if problems should arise, take care of it swiftly. You’ll develop a good reputation by always being as transparent as possible.
To boost your business reputation among your customers, give them a chance to get to know your company better. Interact with them more on social networks. When people see that your company is not just a faceless corporate entity, they will receive you better, and your business reputation will improve.
When you are creating a response to a negative review online, try your best not to mention the name of your company. The more that it is listed on the page, the more likely this will show up higher in search engine results, which is a huge blow to the reputation of your business.
Make sure to read the bad reviews of all of the companies that are in direct competition with you. This will give you a good idea of things that needed to be avoided to keep customers happy. While there is nothing that will suit every customer, this will definitely help you find a happy medium.
Use caution when sharing info on the Internet. You can’t know how it may be used in the future. Even if you have social media accounts that are only accessed by a limited number of people, you should still be cautious.
While creating controversy can help your business get a lot of attention, it is never a good idea if you are trying to increase your customer base. While people out there will talking about you, it is likely that they will be saying things that will put your business in a negative light.
Now that you read the above article, understanding what it takes to have a good reputation in the business world is a good first step towards being successful. Without the proper reputation management skills, eventually you will make a critical mistake that will hurt you in business. Use the advice from above to help you get far in the business world.