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Professional Warfare – Book Digest

This is a difficult and competitive business environment

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Live broadcast and more and more difficult to achieve

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Your goal. You must stand out among your colleagues

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And competitors. You have to work hard

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Progress, better compensation.

Whether you are a senior manager, an entrepreneur or an entrepreneur

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As an employee, this book will show you the best way

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Success, achieving personal and professional goals,

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Beyond your competitors and make yourself different

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From the package. David F. D' Alessandro shows you how to do it

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Stand out by developing your own crowd

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“Personal branding”; and provide valuable courses

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Etiquette for reputation building.

What is a personal brand?

You need to realize that success will not only come

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Work hard and play a proper role.

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In order to succeed in business and career, you

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Must be able to distinguish yourself from others

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Package – you need to develop, build and defend your

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reputation.

Personal branding is a way to manage your career

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business. This is a way for you to communicate

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Different and special. By using these qualities you

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Ability to distinguish yourself from your peers

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Can expand your success.

You can follow 10 rules to build a

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A successful personal brand and keep it:

Rule 1: Try to overtake your navel – the biggest

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The obstacle to building a positive personal brand is yours

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Have self. In order to cultivate an attractive individual

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Brand, you need self-esteem and you need

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Respect the people around you.

Rule 2: Like or dislike, your boss is a co-author

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Your brand – you must be aware of and accept the facts

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In the early days of your career, your boss will harvest most of it.

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The reward you give to the idea, the money you bring

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In and so on. This is how the business community works. Do

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Do not strike on the power structure. But learn how

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Play and live through it.

Rule 3: Put your boss on the couch – not all bosses

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Will help you. You better know what type

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Your boss’s personality, you will realize

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What are the advantages and disadvantages of this person?

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Lead to your brand.

Rule 4: Know which one is kimchi fork – courtesy

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Essential for developing and evolving your individual

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brand. Courtesy is about consideration and respect,

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Knowledge and patience. Practice good business etiquette.

Rule 5: Kenny Rogers is right – although this is important

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Take the opportunity to build your own brand,

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Knowing the battle to take is also crucial. Know

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When to continue fighting and when to move the fold.

Rule 6: It always shows time – you have to be aware of this

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Reputation is usually not caused by major events –

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Sometimes it's a big event that taints your brand.

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Building your reputation is your daily work

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Behavior in business settings, such as your trading method

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With people, how do you make decisions, your work habits,

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and many more

Rule 7: Make the right enemy – the best personal brand

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Including courtesy, fairness, tolerance, self-esteem and

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Have good and correct manners. However, a small amount

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Ruthlessness is good for your brand. Your reputation

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If you fight the enemy, it won't be affected too much.

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But if you lose your self-esteem, it will be affected.

Rule 8: Try not to be swallowed by the bubble – once you

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Successfully established its own brand and is emerging

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Rank, don't ignore the forest. Don't be too much

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Fill yourself, you will be swallowed up successfully.

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This is harmful to your human nature and harmful to your career.

Rule 9: The higher you fly, the more you shoot

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In – everyone makes mistakes. The higher you are

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The ladder of success, the more likely you are wrong

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Will be highlighted. The fact of accepting bad news

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It is outstanding in any field.

Rule 10: Everyone can be a competitor; make sure you

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Leave one – make yourself very different from your peers.

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Since you are often compared by your peers,

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Don't be afraid to offer something unique or unique.

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Don't give up easily. Don't throw away the towel immediately

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Because of one or two setbacks. Learn from mistakes

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Turn it into an opportunity. Don't lie, deceive or

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steal. Be careful about the reputation you are building.

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