75% of a successful project is under planning. This means starting with measurable goals and goals. Your goals and objectives should always be related to your company's mission. Therefore, if your company's mission is to become the market leader for widgets, then the purpose of your website should be to do this. It is also important to set measurable goals. This will prove to invest in your website and pay the price. In addition, it will make you look good to your boss.
Your plan has not yet been finalized after the goal is finalized. You need to check your target audience or audience and enter their minds. This means finding out who they are and why they are on your site. Then you need to make sure that you meet their needs. Determine the actions each target audience will take on this site. For users who purchase widgets, widgets can be easily created from the homepage. Research shows that people who buy on the Internet want to see the product immediately and they want to see the image and price. Place the widget on your home page with a small picture, title, description, and price (users don’t like drilling for pricing) and “Buy” links.
The next step is to determine the specifications of your feature. It sounds terrible, but it is not. Most developers can use a series of statements such as "I want users to be able to rate products from 1 to 5". Write down what you want the site to do, even including what you might want it to do. For example, "Administrators should be able to log in to the content management area and add press releases." You understand. Along with your specifications, you need to include database discovery. This means identifying all possible fields that may store and service the database. For example, the product may have pictures, titles, descriptions, prices, product numbers, etc.
Now that you know who your target audience is, and you have identified the key user paths, and you know what the site is supposed to do, it is time to start creating your information architecture. This determines the flow of the site. Build website processes to best fit these key user paths. These should give the user what he or she is looking for in three or fewer clicks.
Now that you have established your information architecture, you can create wireframes. Wireframes are like blueprints for your site. You need to determine what will be displayed on each page, including navigation, logos, pictures, and content. This is a very important step because it takes into account all of the designer's guess work, and you can check the availability of critical user paths and the process of the site itself. You can even build test sites based on wireframes and run usability tests.
The next step is to put your content together. Start with the content strategy. What do you want to accomplish with your content? Don't forget to include a search engine strategy that defines your keywords and how they are leaked into your content. Are all your content working toward your goals and goals? I often see omnipresent handshakes and other meaningless stock images. Web users are bored and images like this merely distract users from their mission. Give yourself and your users a help, then leave it. Instead, using meaningful images, I'm not talking about growing butterflies.
Only after all of the above steps are taken, you should start thinking about design. Many web design companies are design-led. Then, the client eventually gets a website that may be very gorgeous but does not support goals and goals. It is also important to design around content rather than create a design, and then fill content into the content. Your design should support your brand and serve as a gift wrapping. Once again ensure that the design supports these key user paths; the first question that your web designer should ask you is: "When users visit your site, what you do first, you will eventually dilute your brand and Your marketing efforts
Your plan has not yet been finalized. The final step is to plan the actual work – who will do what, when and who will approve what, invest millions, stakeholders and deliverables. You have already completed, in other words, a project plan, and by all means plan the release of the site, make it conscious, not an incomplete, intense event, because some people think this is just before the end of the year. Complete, or create some buzz and PR about new gorgeous and effective websites.Remember, you only have one chance to gain or lose users; if new users visit the site and don't see what they are looking for, they will disappear forever And you just lost a possible new lifelong customer. 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