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Indian Fashion Industry

Fashion trends in India

With the end of all publicity in the late 20th century, a more pragmatic and pragmatic environment was created and a more stable fashion business was given.
In the 1950s, 60s and 70s, the Indian fashion scene was not completely colorless. It is exciting, stylish and very elegant. This country has no designers, models, stars or fashion design brands to show off. The value of clothing depends on its style and fabric, not who made it.

Close to any strange tailor, he will be so fashionable and stylish, he can make several clothes, provide perfect fit, finish and style. This high society lady is proud to get a good bargain and give her name for the final result.

In the 1960s, the intense "kurtas" and "churidars" hairstyles were the trend of the ladies. This is an era of naughtiness and celebration full of art, music, and movies, determined by the liberation and restriction of acceptance of new materials such as plastic films and coated polyester fabrics.

In the 1970s, the export of traditional materials at home and abroad increased. Here, international fashion arrived in India before the MTV culture with bold colors, floral patterns and bell-bottoms. Synthetic materials have become fashionable, and disco culture has influenced fashion scenes.

In the early 1980s, Ravissant, the first fashion store, opened in Mumbai. The retail price of clothing at the time was 4 digits. The 1980s was an era of self-consciousness. American designers like Calvin Klein became popular. In India, the silhouette became more masculine, the "salwar kameez" was designed with a shoulder pad.

With the development of Mumbai's designer stores, the elegant fashion design culture has become a trend for Indians as well as a heavy price tag. There is no doubt that heavy clothing is in the final stages of fashion. But customers immediately turned into high fashion discounts, and they believe that "elegant fashion design culture" means that it must have a higher price tag.

Costumes are sold at incredible prices simply because designers decided to draw attention by making gorgeous costumes and associating them with the right programs, celebrities, and events.

Later, the fashion show turned to a competitive event. Each event tried to stand out in themes, guest lists and media reports. For any newcomer, the fashion business was the number one professional art at the time.

In the 1990s of the last decade of the millennium, with the advent of national costumes, this fierce pairing has declined (today, the national costume market in India is considered to be 900 billion rupees). This has led to a recession and economic recession, promoting sales at all costs and continuing to maintain the limelight. With the fierce competition in the throat and increased customer awareness, it will inevitably occur. The price tags that once reached their peak began their down journey.

The downturn was not only reflected in the price tag of clothing, but also reflected in the fashion show business. More models, choreographers, makeup artists, hair stylists and designers flow into their business.

The fun and party time in the Indian fashion scene is not over but continues. This is a key point. It reached a certain level of stability in the early 21st century. From there, there were new designers and models and some reasonable designs; fashion hype accelerated the speed.

India's fashion industry is spreading its wings across the world

India is a very big exporter of fabrics and accessories for the global fashion industry. Throughout the world, ethnic designs and materials in India are seen as important aspects of fashion shop and apparel manufacturers. As far as fabrics are concerned, India is looking for fashion clothes while playing one of the most important roles on the international fashion scene.
The advantages of India depend not only on its tradition but also on its raw materials. India is the world’s third largest cotton producer, the second largest silk producer and the fifth largest manmade fibre producer.

In the international market, the apparel and fabric industry in India has many basic aspects of compliance such as sequins, beadwork, aari or chikkon embroidery in terms of cost-effective production, rapid adjustment of raw materials, sales, and wide choice in apparel design. Etc., as well as cheaper skilled labor. India offers these fashion companies to these international fashion companies at competitive prices. These fashions have a short delivery time and are effectively monopolized in design, covering elaborate hand-embroidered – world-accepted.

India has always been considered as the default source in the field of embroidered clothing, but the change in the rupee against the US dollar further determines the price and therefore attracts buyers. Therefore, international fashion brands smuggle customized things, and the final productions are sold at very cheap prices.

In terms of fabric market, India's existing product range may attract buyers and confuse buyers. The basic judicial expectation in the selection of fabrics is the current trend in the international market. Most of the production tasks were carried out in some places in the eastern town of Chapa in Bihar. This is a name that has never even been heard before. The fabric production here is a home industry, where the range and quality of the silk produced are believed to use rough production methods and equipment – tu, mosaic, phaswas, you can name it, and you can design it. Surat in Gujarat is a series of amazing suppliers of jacquard, mozzarella, and georgette – all fabrics are used to create dazzling silhouettes and are used by demand around the world. Another Indian textile design specifically designed for fashion history is the Madras check originally used for the popular “Lungi” in southern India. This product has now crossed into bandannas, shirts, furniture and almost everyone Something that comes to mind.

Recently many designers have begun to use traditional Indian fabrics, designs and cuts to enhance their fashion collections. National Indian designs such as batik bow tie, tie-dye or vegetable block printing are available not only in India but also throughout the world.

In India, folk embroidery is always associated with women. This is a way for them to express themselves. They make designs that depict their native culture, religion and desire. Women embroidered their clothes for their own use. People related to the priesthood were prepared to embroider animal ornaments, decorated covers for horns and foreheads, and Rabaris of Kutch in Gujarat to make some of the best embroidery. Embroidery works are produced during festivals and weddings. These decal works are called "Dharaniya." An important style of Saurashtra is "Heer embroidery, bold geometric patterns, weaving on silk. Mutwa women in the area of ​​Cachani have a fascinating embroidery, they use fine embroidery works and design patterns and Mirror embroidery of different sizes, Gracia Jazz used geometric patterns on the yoke of the long skirt.In addition, Kutch also produced the most close patch quilt.

Costume embellishment beadwork is another of the international market demand. Fields. Beads are used to prepare wreaths and other accessories such as belts and handbags, and these patterns can now also be used in haute couture evening dresses.
According to a survey, Indian women recently abandoned Western traditional saris such as T-shirts. And shorts because they feel more comfortable with skirts and trousers than with Sally and Salvka Miz. It was noted that women spend only $165 million on pants and skirts, while men spend 17.4 on pants. Billions of dollars.As more and more women appear in the workplace, the sales growth of the (combination) brand pants and skirts market is high. 27% Women feel that Western-style clothing is more suitable, especially when working or using public transportation.Many company offices also favor employees wearing Western-style clothing.

In India, due to the influence of television and movies, western inspiration is In addition, shopping malls selling branded clothing are also springing up in India, fascinating young people, and recently promoted wearing of designers through chains such as Shopper's Stop, Pantaloons, and Westside. And TCNS's company has also established exclusive stores for designers' clothing such as Be: and W.
Market of the Indian fashion industry

Recently, a report pointed out that the Indian fashion industry will be in the next five to ten years. The net value will increase from 20 billion rupees to 100 billion rupees.At present, the global designer apparel market is priced at 35 billion U.S. dollars, with a growth rate of 9%, and the Indian fashion industry will hardly account for 0.1% of the international industrial value.

The total apparel market in India is about Rs 2 trillion, and the brand apparel market is close to a quarter or Rs 500 billion. Over the past, designer apparel accounted for nearly 0.2% of the brand's apparel market.

At present, the designer’s wear department’s maximum sales are about 2.5 billion rupees, and the turnover of other well-known brands is low, at 10-15 billion rupees. The prospects for the development of the Indian fashion industry are not optimistic.

Figures in the fashion industry

o The organized apparel design market is approximately Rs 25 billion

o The apparel market for designer apparel has a calculated value of less than 1% [19659002] o The global apparel market is 5% of the total apparel market

o The global market for designer apparel industry largely depends on the small-scale sector

o The annual household income of designer apparel consumers is 10 More than Rs. 400,000 of these families have grown to 40-45%

o By 2015, the designer apparel industry is expected to increase to Rs 100 billion.

o More than 81% of the population under 45 years old is a fashion sense.

Many fashion designers and management experts predict that the average growth rate of the Indian fashion industry in the next few years will be about 10-12%. If infrastructure and other logistics bottlenecks and imperfections end, the growth rate may exceed 15%.

India Needs More Efforts to Overcome

However, despite its benefits in India, there are also some shortcomings. Due to the inability to add value to the product, India is not a significant player in participating in the global market. The facts show that nearly 50% of export products are clothing and cosmetics, of which value-added is essential. Similarly, 75% of the domestic clothing market is commercialized and unbranded, and few Indian brands survive in foreign markets. Clearly, the Indian market has not yet formed a strong position because it is difficult for Indian brands to compete with global brands in India.

Another reason for the growth of the fashion industry is that designers and platforms have limited experience. The unimportant reality is that most of the young talents are hired by large companies to work in their studios, thus tagging their works with the labels of big designers.
Although for most young talents personal statements are not an alternative, due to financial constraints, the names of beginner designers have not come to the forefront.
The other thing about the ramp is that the designer provides something that is rarely suitable for normal use. You will find that the contents of the slope are different from those worn by the third page crowd. Some people think that the current fashion has come, but the tension has not changed much, because they are the old return. We have short kurtas, long kurtas, flowing skirts etc. Back to fashion, there is only one new breed design.

Many management consultants and professionals believe that if the newcomers receive proper attention, the Indian fashion industry will be boosted. What they need is more support so that their work can be properly recognized. According to consultants and professionals, there should be a group of people who choose to display according to their work, rather than their names or those who have worked for them before, so choose purely based on quality. In addition, the jury should combine the staff of the fashion school rather than the designer.
It has been observed that hype surrounding big designers and openly commercialized media has hindered the Indian fashion industry's business. Did not provide a clear picture of the product's feasibility. Basically it is just a famous name that is mentioned. They don't provide everyday wear. The whole focus of the industry is commercialization. The discussion is just about how much sales and what price, no design or style.

Efforts to develop a global fashion brand

It requires innovative designers, seamless supply chain, control of retail and distribution, and quality concentration while handling some of the image. Although some people have made some achievements in the West, including Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc., India has not been able to track.
The serious cause of India's unsuccessfulness is its isolation in the fashion system. Every stakeholder, including designers, exporters, textile distributors and retail chain stores, needs to work with the government to ensure India’s fashion position in the coming years.

There are various institutions and industry associations that can support brand building practices. Many of these institutions require attractive resources and form a global image of India's fashion, rather than trying to promote specific brands or textile market segments independently

Strive to create a strong global image

Large textile companies need More and more targeted markets are faced with activities that simultaneously develop links with small and medium-sized enterprise (SME) clusters. This type of network will benefit companies that focus on demand manufacturing and branding, as well as clusters that focus on high-quality production.

Efforts to create value networks

In India and other Wal-Mart, after the entry of large retail chain companies such as Gap, it will be difficult for Indian small-scale manufacturers to meet the needs of these international buyers. Demands advertise their products separately. Therefore, it is very important to create a value network between a large textile and apparel company and a small-scale manufacturer in India so that the leading company’s marketing capabilities can be used to receive large orders, while large companies allocate orders to SMEs according to their past Quality and service records. To achieve this goal, it is critical to properly organize information about SME clusters in a perfect manner so that suppliers can make decisions based on long-term information, and only more effective small-media players survive and develop.
Efforts to focus on designers and design

Designers play an important role in the future of the Indian fashion industry. There should be an effective process to prepare these designers. This can be achieved by sponsoring exchange programs with international schools, increasing participation in the fashion capital of the world, stimulating and providing business incubators for new designers, and rewarding efforts with appropriate design rewards.
Even in India, well-known designers are unable to obtain funding from well-organized resources because the important components of their assets are brands and design talents, and these talents are not measured in terms of money, so it is difficult to judge the value. This has seriously hindered them from improving the development and capabilities of the retail business nationwide and even globally. Similarly, the world's fashion capitals such as Paris, Milan, and New York have no systematic way of life. Therefore, designers must rely on their personal connections and relationships to organize fashion shows and create retail alliances. Both the French government and the British government have helped designers in specific countries in these areas understand that creating value through design is the only way to compete in the global fashion industry. If the Indian government and related agencies need to see India on the global fashion map, then they should also accept this aspect of the textile, apparel and fashion industries.
Collaboration: Designers – Corporate efforts

Designers and many organizations can work globally through various models and multiple working relationships. The Indian fashion industry has many views, but there is only one such model in which designers create a retail company with its own brand through an organized retail chain. According to the division of brand ownership and business activities, there are many other models.

On the global scale, many cooperation models between designers and enterprises are available. For example, Ralph Lauren and Jones Apparel have reached an agreement for the production and retail of various Polo brands. Similarly, Armani and Zegna reached a production agreement even if it competes with them in the market. Many designer brands are jointly owned by designers and businesses. Gucci-Alexander McQueen and Gucci-Stella McCartney are among them.

Finally, many designer companies are acquired by companies. Designers play an important role in the design elements of the company, but the brand and organization are entirely owned by the company.

Calvin Klein, currently owned by Philips Van Heusen, and Hugo Boss and Valentino, held by Marzotto in the early days, are some of the relevant examples in this field. These examples consistently point out that not only did designers find this relationship important to development, but companies also found that these relationships were attractive to improving profitability and growth. Similarly, Indian transactions may have a long way to go in developing the brand value of companies and designers.

Development Cluster

Establishing a common infrastructure for design and sampling, rich processing, product testing, and other functions can help increase the cluster's capabilities because the cluster itself can make significant investments, not any single player.

A well-managed database can help reduce search costs, and through data mining, players can be rated and the procurement process can be made easier. Cooperative marketing programs on different clusters also allow participants to grow in the value chain by mixing their strengths within the cluster.

Italy's industrial cluster-based battle in the fashion industry. For example, the Italian National Fashion Chamber supports the development of fashion industry clusters in Milan and Florence in an organized way. Indian industry can learn a lot from Italy because India has a similar cluster-based decentralized production base, but it cannot connect it with design and brand capabilities.

If the above activities are successfully considered, India may have extraordinary development in the fashion industry. In the next decade, India may increase from a negligible scale to 8,000 billion rupees.


In the 1950s, 1960s and 1970s, the Indian fashion scene was colorful and stylish, it was quite soft at the end of the 20th century, and with the beginning of the 21st century it has accelerated and is still going with it. Many colors grow and grow. Although the industry is developing at a very good pace, including a negligible share in the global market, it still needs to strive to stand in various aspects in the international fashion market.

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