Are you selling directly or online marketing?
There is no doubt that you are currently hosting parties, luncheons, meetings or other events to showcase your business opportunities and products.
But have you ever thought about hosting a large event that is open to the public? If you are primarily doing business on the Internet, you may be able to avoid offline activities, but I hope to convince you of the many benefits of hosting a home business expo.
The advantages of planning a large offline activity are as follows:
You may receive a large number of targeted potential customers for your business opportunities or products.
You will be treated as a “Go” person in your community working from home.
If you work correctly, you will get a lot of media attention.
You are providing helpful services in your community.
When people meet face to face, they are more credible.
I strongly urge you to join other mothers when planning your activities. After all, your business is not for everyone! Inviting other working mothers at home means that you will make new friends, expand your network, and even earn some money. This will not only cover your advertising and other related costs.
Well, we have already introduced "why" and let us study "how".
Choosing a place
I once held commercial exhibitions in public libraries. These are very useful for the following reasons: They are free to keep, most people in the community know where they are, 39; Repositioning .
Disadvantages: You may not be able to provide refreshments, which may not be a big deal for you, but may make it harder for you to be invited by the delicate chef lady who sells her products. However, if this activity is more designed as a lead generation tool for recruitment, this may not be a strong consideration. The hotel has a good conference room, but often with a high price tag, although in some towns you may only pay a room for between $50 and $75. The advantage of booking a room in a hotel is that you can usually provide food and post signs outside the venue. The local gym and entertainment center is also very good.
Choosing a theme
Since space is limited and cannot include everyone, it is a good idea to choose a theme for your business expo. For example, you may want to limit your supplier to a mom in direct sales, or you may want to choose a homeschooling parent in your business. A friend of mine hosted a Natural Moms Fair and invited women to make herbal products, midwives, yoga instructors, and massage therapists. Having a theme will also make your job easier because it will make it clear that your activity is "everything relevant."
Other planning tips
In my activities, I always ask each supplier to be responsible for his own dining table. (Most business moms have one, so this is not mandatory). In this way, I don't have to worry about whether there is enough room in the venue.
Encourage sellers to have a lot of information about their business at hand – printouts, catalogs, business cards, etc. For them, get a wickets prize as a person who collects names and numbers to see their business.
Decide how much you want to charge the supplier. I have kept the cost of my suppliers at a very low level because I am not so interested in making huge profits because I have opened my business to the community and helped my mom get legal information about working from home.
I have participated in some activities that I have not planned and I am very disappointed with the voter turnout rate when participating in the event. You don't want your suppliers to become resentful. If you decide to host another Expo, you will have many people who want to participate again and even assist you if the first one is successful. Therefore, keep in mind these matters when deciding how much to charge the supplier. I also strongly recommend that the event be free to the public.
Start advertising in advance
I am a faithful believer in the press release because of their work! Local media may call you to ask questions about your activities, especially if you live in a small town. Some tips on press releases:
1) Emphasize how your activities will help the public. Will you educate women about how to avoid working at home to scam? Will there be free information and samples? Gifts and door prizes? Are children welcome? Wait
2) Be sure to publish your press release online (Google search "submit a press release") and fax or email it to a local newspaper.
3) Call the newspapers first to see how they accept your distribution and follow it up to make sure they get it!
You can advertise your trade fair online for free on some of the home site's work and local interest websites. Search for "Submit Event" on the Internet and enter the town name in the search. This should give you quite a few places to submit your events. You may find that because few women understand the incident, you can't get the supplier's trouble! Especially if you keep the cost of low income. In order to keep in touch with your suppliers for updates and communication, consider launching an online newsletter list for this purpose. Otherwise, you will find yourself answering the phone and email and saying the same thing over and over again.
Acquiring a large number of attendees
If your press release is included in several local newspapers, you may have many people attending your event, but it is also a good idea to diversify your advertising. If you have a small ad in your area, you can post a small ad in your community activity report (but be sure to send a press release first to see if they will advertise for free!). Post about your activity on the online forum so that you can do so. Encourage your sellers to invite their customers (if they can store some products in retail stores, which can save the customer's transportation costs) and a passionate market. When distributing leaflets at local companies, they always ask for permission first (I almost never say anything). And there must be great, well-placed signs that point to your activities, just as you would sell them in the yard.
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