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How does web design look like in 2018?

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Custom Illustration

Websites containing illustrations are more interesting. This versatile media is ideal for creating playful and friendly images. Professional artists can create illustrations full of personality that suit the brand. This is what the brand wants to achieve in a busier market each year.

This trend is most suitable for interesting and dynamic companies, but it can also help typical serious and correct brain brands become more accessible to customers. Regardless of your brand identity, there is surely an illustration style that suits it.

Big and bold printing

Typography is one of the most powerful visual tools because it can create personalities on websites, inspire emotions and set tones while conveying valuable information. Because it is easier to read the now clearer device resolution, more websites will use custom fonts. With the exception of Internet Explorer, most browsers support CSS-enabled manual fonts for Web browsers. This trend of using large letters, serif titles, and sans serif fonts helps create dynamic parallelism, improves the user experience, and, most importantly, keeps visitors coming back to your site.

Titles are important search engine optimization elements, especially for web pages, and help order information for readers who scan them. Looking to the future, designers will benefit from using web pages with large, effective titles in creative fonts.

Asymmetric and broken grid layout

In 2017, with the major changes in the introduction of asymmetric and unconventional crushing layouts, this popular web trend continues this year. The asymmetrical layout is attractive because it is unique, unique, and sometimes experimental.

Large enterprises with large amounts of content continue to use traditional grid-based structures, but the use of unconventional layouts on the Internet will increase – because brands will provide unique experiences that will set them apart. In general, traditional companies may not be interested in this kind of aesthetic, however, big brands who can take risks expect their web designers to come up with ideas out of the box.

Added animation [​​19659002] Due to advances in browser technology, more and more websites no longer use still images, but discover new ways – such as animation – to engage users in communication. Smaller animations help attract all visitors to the experience on the page. For example, while waiting for a page to load, the graphic may entertain the user or show him/her an interesting hover state through the link. They can be combined with navigation, scrolling or as the focus of the entire site.

Dynamic Gradient

In the past few years, graphic design has become the trend of web design for the choice of size colors. However, the gradient was discovered in 2018. Gradient usually appears in subtle shades.

At present, the gradient is larger, louder, and more colorful. The latest and most popular use is as a gradient filter above the photo, making less attractive images look more attractive. If you cannot use other images, you can use a simple gradient background to solve this problem.

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