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Fashion Trend

Successful retailers need to predict the fashion their consumers are looking for. Even the top designers will often design before designing the seasonal product line, and large retailers will consult forecasting experts before purchasing store inventory. How can independent boutique retailers obtain valuable industry information and trend forecast indicators?

The most important thing is to observe what happens in weekly celebrity star magazines and monthly fashion magazines that will allow you to understand the new name in the design. Consumers will be shopping and the trend is leading.

Consumer spending has been strongly influenced by the media, but it has been hit by the economy. Therefore, to understand what consumers actually buy, it is recommended to frequently visit busy retailers and local shopping malls. Spend as much time as possible with the sales assistant. They are in the front line, which gives them a unique perspective on consumer demand and what the customer is looking for. Other very rich sources of information can be found on magazine fashion forums, Elle, Vogue, InStyle, etc. They have very active fashion consumer forums. These metrics can help you understand the products you are buying and the upcoming models.

In the past, US retailers were concerned about the market trends of European retailers. Today, more and more US retailers are looking for inspiration closer to home. There are a large number of undiscovered local designers in our own backyard who are acquiring specialized followers. With a small amount of detective work, you can find these rising stars and establish a mutually beneficial relationship.

Another important method of predicting trends is to subscribe to industry trade publications such as accessories magazines, clothing news, and WWD. These publications are essential, especially if you are a boutique in a small town and do not plan to participate in industry trade shows. These magazines now also have websites that provide the latest trend reports.

Today, between every obvious fashion trend, we have experienced new adaptations to fashion standards, especially daily rejuvenation. Currently, this is taking the form of spandex, leggings, 80s fashion and new preppie look. Wayfarer sunglasses popular with films such as “The Blues Brothers” and “Risky Business” have returned (but larger and bolder colors), and even some of the big-name styling scenes of the 80’s and 90’s are enjoying with major fashion and cosmetics companies. Occupational revival demonstrated in advertising campaigns.

The best way to look forward to new fashion trends is to look for relevant visual input wherever you can – in vintage stores, flea markets and the streets. There are also a large number of fashion blogs and online exhibitions discussing major city scenes, which are invaluable resources. The main ones are Satorialist, Streetfashion.net, London Street Fashion (ftp2.dns-systems.net) and styleandthecity.com.

Whether you are a founding retailer or a current boutique owner, ongoing research and trend observations are critical to your business if you are to develop and succeed. By observing the market keenly, paying attention to street trends and understanding your industry, you can discover trends and even set trends. Although "knowledge is power" in this case, you can use powerful sales force!

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