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Fashion – Economic Recession

With the advent of the economic downturn and the failure of the consumer-led economic revolution in the past decade, even the most charismatic fashionistas must recently check their bank statements more frequently. The fact is that in the past year or so, the number of high street sales in the world showed a noticeable drop, and they did not seem to have slowed down either. The severity of the economic downturn began to show.

Retailers are nervous and consumers are cautious. Well-funded corporate brands are cutting prices and advertising budgets in an attempt to prevent the loss of major shareholders. In the chaos, the overall bottom of the “Who is who?” is the benchmark for a whole new generation of creative designers to achieve success, even to try to succeed.

Ironically, long-term profits and gains may damage any industry, creatively speaking of course. The more creative and less creative, the designer will branch and try new ideas. History shows how important the art community’s contribution to economic recovery is. It can be said that no matter how low the dollar or high oil price, a commodity will not lose its value, and it is also an original value.

I spent my adolescence in the 80s and through my teens and early twenties, I and almost everybody I knew would stretch their insignificance by looking for bargains in charity shops. Student budget. By mixing and matching the styles of different eras, small changes are occasionally made and we are ready to go out again. Before most people heard about "global warming", I was "green" and I didn't even realize it. What is now described as "environmentally friendly" can now be described simply as the then frugality . In addition, making full use of your resources is a necessity in many parts of the world. For those with rich experience, the lessons learned from the Third World, in the past, and even the logical leap that new designers will achieve in the coming years.

T-shirt designers are a good example of fashion designers who can “reverse the trend” and ride economic beasts at the worst. T-shirt design is one of the most competitive. If it is not the most competitive fashion industry in the reason is simple and everyone can see it.

costs. Material costs, labor costs, production costs, design, advertising. For any aspiring fashion designer, it is an attractive, and more importantly, it is an economically viable entry point into the industry. For less than a thousand dollars, a person with second-hand bargains can set up his own studio tomorrow. The key to the problem is that anyone who thinks they can design T-shirts (whether they can or cannot) can take on the world of fashion with very little budget.

This seems a bit far-fetched, although you only need to look at the number of T-shirts sold on any popular T-shirt printing site these days. Millions are literally millions of designs available to the public. It must be said that most of them are terrible, but the society, and more precisely the Internet, has found the perfect way for new designers to choose their style and taste.

Popularity. Back in the 80s, you were communicating skills with friends, reading magazines, copying the clothes you saw wearing on the street because of the name "street fashion." Today is also the case, but this process has been significantly accelerated, the taste of clothes is correct, and an avid fashion shopper, not to mention a designer, can become famous in a few weeks.

As far as fashion consumers are concerned, if social networking is a godsend, it is slowly becoming a nightmare for high street brands. The freedom of choice is an exhilarating experience for any consumer, but for an infatuated style it is an important part of the experience. The major brands have won the reputation of several generations, and new and relatively unknown designers will begin to compete within a few years.

Compared to the fashion and music industry, both are strongly promoted through public opinion and then recognized by the industry’s existing and most respected “experts”. However, in the past few years, all corporate music managers in the world have been shocked. why? Due to the influence of public opinion, the riots began without filters for statistical surveys and shiny marketing campaigns. Arctic monkeys are an example of the "people" fame band, not the music industry, not the A&R men, not the advertising company, and not even the local radio station DJs. world. It only needs hundreds of thousands of friends.

If people like something, they will tell their friends, they will tell them and so on. The difference now is that it is direct and very large. A popular fashion blogger may have tens of thousands of friends and colleagues in their network. If they like something, then you can bet your lowest dollar, a few hundred dollars will be purchased in the near future. These "style rebels" survived the traditional influence circle, but in the fashion magazine publisher's "Ass", when it comes to the "future hot" frontier, it is in its important position. If they cannot hire them, they will have to give up on them. For companies with poor reputation, they often abuse blogs and forums, attack their competitors and evaluate their own products. There is no doubt that all brands will use subversive means to threaten their commercial enemies. This will undoubtedly become a common practice. One indication is that the creative pot is dry, and those on the top of the chain may soon be cut off.

Companies can hardly change their image. They are slow and clumsy beasts. Independent designers are more slick and light, and they will take more risks creatively and economically. They are prepared to provide highly personalized services because they are in fact unable to match the main brands in price. With the rise of the cost of many other important resources such as oil, cotton, transportation, electricity, etc., any large enterprise can play a role. It may not be long before independent producers (almost anything) are able to price at least with the local market.

In the recession, fashion, design and art always win. It is human nature to make full use of what you have. When you have these things, the more uncomfortable your life is, the more you need to rely on your own wisdom to survive. If one has an advantage in their field and the economy is in a downturn, the economic downturn is the best time to take "small market inspiration". Ironically, infiltration of boredom and indifference is far easier than persuading ambition and security. If people think they are successful or want to be successful, they will copy the habits of the rich and succeed. When wealth and success begin to have their own troubles, you can look in the mirror and even turn the mirror to the world. No one will get out of the recession, but seeing those who survive or even thrive in the fashion market will be very charming. Stars will be born, they can only wait for the official welcome, and global corporate brands tend to hurt their self-esteem and for some time.

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