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Don't be burnt by web designers

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If you ask a small business owner about a web design theme, it won't take too much time to find someone burned by a web designer. Maybe they even came to the conclusion that a website is not worth the expense. Let's see how and why it happens, and outline some of the success principles that will help you when you need web design services. Since so many web designers think it is wrong, actually running web design principles may surprise you.

A problem with web design is that software programs make seem to easy to create websites. If you have this software, it does not take a long time to build a website. There are plenty of cheap templates that can be used to make websites easier to combine. Getting a professional website is not difficult. So you may think why such a problem arises?

The process of creating a website does not end with a professional look. In fact, this may be one of the least important aspects of website design. Let's face it, there are a lot of ugly websites that make a lot of money. Because of the unfair life, there are few websites that have great or no money. I am not saying that the professionalism of your website is not important. I just say that this is not enough.

There are serious flaws in the web design industry, and small business owners are particularly vulnerable. The problem is that, under normal circumstances, business planning rarely enters website design. Too many web designers are more concerned with selling web designs rather than spending time building an effective web site.

This flaw stems from a handful of web designers in marketing staff. People in small businesses do not have large advertising budgets, so they are easily attracted by the low interest rates of regular web designers. Good marketing means setting priorities and using your resources effectively to achieve your goals.

I found that a serious missing factor in web design is a very important one. This element is unique. The unique selling point (USP) is one of the basic principles of marketing. You must answer the following question: Why should I buy from you, and, what makes you different from other choices? If you fail in this area, your site visitors will not be happy. They will leave without returning; they may not tell you why they left.

Read a copy of your site to see if it contains another common mistake. Does it say "us us", and "we do it?" Don't be "us" on your site visitors! A copy of your site should contact the visitor to address their needs and solve their problems. It must force them in some way. You need to attract them and sell them to your solution.

When you notice how many websites violate the above basic marketing principles, you will begin to see that you have the opportunity to outperform your competitors. Imagine if most commercial websites violated these most basic principles, how much would you benefit from hiring a web designer who understands marketing?

Concerned about search engine optimization (SEO), there should be, because it is very important if you want to make your website use search engine found by people. For most websites, search engines account for 80% to 95% of all visitors. However, as important as SEO is, if you have a website that does not create sales with visitors you already have, SEO is the wrong priority.

The next principle is that you may find the most surprising principle. People actually read the website! Yes, they do have a short time of attention. We will look at this next but they did. There have been many studies to document how people use web pages. Despite paying so much attention to graphics, studies have shown that, over 75% of the time, web users noticed graphics before reading text before .

This does not mean that graphics are not important. Visual elements are one of the many advantages that a website can provide. When you think that people use the Internet to find information, it makes sense for them to read the content of your site. Providing the right information may mean differentiating between winning customers or delivering them to competitors.

I also promised to cover short-term attention spans. It is usually called the 3 second rule. According to web studies, if you can't capture the attention of your visitors in about 3 seconds, then how often do they leave your site? I suspect that because so many websites are wasting time, people's patience has been worn out. The solution is to have a quick load page that can quickly find them and thus solve their problems. If they can "skip" in a few seconds and grab their attention, then they have successfully attracted them, so they will stay for some time.

According to statistics, 7 visits are required before you make a sale. If your site is not completed correctly, you will get frustrating results because you cannot get them back seven times. This is why so many website owners are disappointed with their success. This is why some web designers provide what appears to be a bargain, while other web designers must charge more to provide you with better value. Planning and creating a good website design takes more time

The good news is that most of the competitors will bargain and suffer the same destiny design as others who do not realize the value of a valid website. Few of them will invest the resources needed for success. If you do this, you can win. This does not mean that you need a big budget for a big company, or it must be expensive, which means that you need to be willing to do better than the average. When you go beyond the standard, the reward will be much greater.

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